In Vision’s annual benchmark study, What’s Next in Digital Communications for Local Government, we surveyed local government leaders to better understand how they’re embracing the latest trends in government communications. To summarize our findings, we’ve put together this infographic with all the latest insights and recommendations to improve your digital communications. See how your communications strategy stacks up against your local government peers.
This Thanksgiving we’d like to take an opportunity to express our thanks to our local government customers who inspire us to build beautiful, functional websites to help serve their communities.
Described as a “Next Generation Small Town” in the Washington DC Metropolitan area, the Town of Herndon is home to 23,000 residents. Herndon was incorporated in 1879 and they just launched their new Vision website.
Communications Director Sarah Macdonald firmly believes that the City of San Marcos’ resident and business audiences expect that municipalities offer the same sophisticated digital experience as the private sector. She joins us for this week’s Expert’s Corner where she assures us that many municipalities aren’t late-adopters to technology.
In the second part of our series, we are again joined by the City of Westland’s CIO, Daniel Bourdeau, who shares his approach to content creation and what the future holds for the city’s website.
In part one of a two-part series, award-winning CIO, Daniel Bourdeau of the City of Westland joins us for this edition of Digital Expert’s Corner where he shares his strategic and data-driven focus on the customer.
When Jay Evans, Assistant City Manager for the City of Brentwood embarked on the city’s redesign, he was determined to give the residents a contemporary, visual experience and to provide clear navigation so they could hard-target search for content. Jay joins us to discuss the website’s newly-lifted face.
When the City of La Quinta’s website was released, it set the Vision office abuzz with its modern look-and-feel and slick use of video (and it takes a lot to wow a team who works on websites all day!). Digital branding is a hot topic and one we know many government agencies struggle with, so we recently sat down with two of the experts from the city to learn more about how they approached the project: Tustin Larson, Community Resources Manager and Marcie Graham, Marketing and Events Supervisor.
People visit local government websites with specific goals and transactions in mind. If your website is difficult to navigate, frustrations and distrust in your agency can arise. A user experience (UX) driven approach to website development can uncover greater insight to why people are visiting your website and what they seek.
Situated in southwestern Illinois along the Mississippi River, Jackson County, Illinois was incorporated in 1816 and named for Andrew Jackson. With a population of 60,218 in the 2010 census, Jackson County, Illinois is made up of many unique cities and villages - the two largest of which are Carbondale and Murphysboro.
The county recently launched their new Vision website and is proud to showcase some of the natural beauty of the region while providing a better online experience for their community.