When the City of La Quinta’s website was released, it set the Vision office abuzz with its modern look-and-feel and slick use of video (and it takes a lot to wow a team who works on websites all day!). Digital branding is a hot topic and one we know many government agencies struggle with, so we recently sat down with two of the experts from the city to learn more about how they approached the project: Tustin Larson, Community Resources Manager and Marcie Graham, Marketing and Events Supervisor.
People visit local government websites with specific goals and transactions in mind. If your website is difficult to navigate, frustrations and distrust in your agency can arise. A user experience (UX) driven approach to website development can uncover greater insight to why people are visiting your website and what they seek.
Situated in southwestern Illinois along the Mississippi River, Jackson County, Illinois was incorporated in 1816 and named for Andrew Jackson. With a population of 60,218 in the 2010 census, Jackson County, Illinois is made up of many unique cities and villages - the two largest of which are Carbondale and Murphysboro.
The county recently launched their new Vision website and is proud to showcase some of the natural beauty of the region while providing a better online experience for their community.