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What does Vision have to say?

Thought Leadership, Best Practices, Insights and Examples

  

Digital Expert's Panel: Redesigned County Website Services Rapidly Growing Population

by Kimberly Samuelson
06/19/2017

Joseph Satre, IT developer, and administrator for one of the fastest growing counties in Minnesota, Carver County, is a veteran of multiple redesigns. During his interview, he offers the Vision community some tips and trips for managing change through the redesign process.

Digital Expert's Corner: Capturing a New Demographic

by Kimberly Samuelson
06/06/2017

When the City of La Quinta’s website was released, it set the Vision office abuzz with its modern look-and-feel and slick use of video (and it takes a lot to wow a team who works on websites all day!). Digital branding is a hot topic and one we know many government agencies struggle with, so we recently sat down with two of the experts from the city to learn more about how they approached the project: Tustin Larson, Community Resources Manager and Marcie Graham, Marketing and Events Supervisor.

Digital Expert's Corner: County Health Department Redesign Website

by Kimberly Samuelson
05/11/2017

Each of our Vision clients engages us for unique reasons and are often in different maturity levels in their digital lifecycle. For this edition of our Digital Experts Corner, we've interviewed Tony Ohrazda, Project Manager for the Tacoma-Pierce County Health Department (TPCHD).

Busting Website Myths: Installment #9: User Testing Should Only Be Done at the End of a Website Project

by Uriz Goldman
04/17/2017

You’re frustrated with your website and decide to start a redesign. You want to make sure your new website meets the needs of your users, so you decide to incorporate user testing and site analysis into the process. In this scenario, what do you envision testing with them? When do you envision involving them? If you’re like most people, you may think, “I know my current site is broken, so there’s no use doing any testing there. I’ll bring in users once I have an idea for the new site.”

3 Reasons Why You Should Take a Research-driven Approach to Your Website Redesign

by Nina Vuong
03/29/2017

Planning a redesign of a local government website can be a challenge. Not only is the project typically managed by a committee, but keeping a wide range of stakeholders - who have a vested interest in various pieces of the website - engaged and aligned can make it difficult. In this environment, it can be tempting to share a survey with all staff and stakeholders in order to make decisions about the content and design of the site. However, rethinking the approach and focusing on research may actually be the key to success.

Busting Website Myths: Installment #8 - Usability Testing is Expensive and Time-consuming

by Uriz Goldman
03/08/2017

Website trends come and go, but some old-school best practices linger well past their expiration. This week, our certified user experience (UX) expert, Uriz Goldman, tackles a new myth – usability testing is time-consuming and costly.

Digital technology provides great opportunities to communicate, share information and engage with our community. However, creating an unusable website not only prevents users from fully accessing your website’s content, but it can also be frustrating and foster distrust in your organization.

How UX Allowed One Large County to Keep Pace

by Nina Vuong
03/07/2017

People visit local government websites with specific goals and transactions in mind. If your website is difficult to navigate, frustrations and distrust in your agency can arise. A user experience (UX) driven approach to website development can uncover greater insight to why people are visiting your website and what they seek.

Busting Website Myths: Installment #7 - The Homepage is the Most Important Page

by Uriz Goldman
02/23/2017

Website trends come and go, but some old-school best practices linger well past their expiration. This week, our certified user experience (UX) expert, Uriz Goldman, tackles a new myth – the homepage is the most important page on your website.

Busting Website Myths: Installment #6 - People Read on the Web

by Uriz Goldman
02/16/2017

Website trends come and go, but some old-school best practices endure well past their expiration and age just as well as cheap wine.

Our Busting Website Myths series helps agencies find a better path to website usability and relegate outmoded myths to the rubbish of heap of history. Our certified user experience (UX) expert, Uriz Goldman, takes on a new myth this week – people read on the web.

Show Your Residents Some LOVE with a Usable Website

by Ashley Fruechting
02/09/2017

Valentine’s Day is a great day (but shouldn’t be the only day) for local governments to show love to their communities. Say “I love you” with a usable website that makes it easy for residents to find the information they seek. It’s as easy as LOVE!

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