Often, cities and counties find that certain departments require a level of specialized functionality and branding to best serve their unique audiences. This is where a subsite comes in.
For the fourth year in a row, Vision conducted a survey – What’s Next in Digital Communications for Local Government – to gauge the current state of digital communications and identify emerging trends. The results were eye-opening as we uncovered the predictions, expectations and opinions of more than 350 local government leaders.
Each of our Vision clients engages us for unique reasons and are often in different maturity levels in their digital lifecycle. For this edition of our Digital Experts Corner, we've interviewed Tony Ohrazda, Project Manager for the Tacoma-Pierce County Health Department (TPCHD).
Planning a redesign of a local government website can be a challenge. Not only is the project typically managed by a committee, but keeping a wide range of stakeholders - who have a vested interest in various pieces of the website - engaged and aligned can make it difficult. In this environment, it can be tempting to share a survey with all staff and stakeholders in order to make decisions about the content and design of the site. However, rethinking the approach and focusing on research may actually be the key to success.
Website trends come and go, but some old-school best practices linger well past their expiration. This week, our certified user experience (UX) expert, Uriz Goldman, tackles a new myth – usability testing is time-consuming and costly.
Digital technology provides great opportunities to communicate, share information and engage with our community. However, creating an unusable website not only prevents users from fully accessing your website’s content, but it can also be frustrating and foster distrust in your organization.
People visit local government websites with specific goals and transactions in mind. If your website is difficult to navigate, frustrations and distrust in your agency can arise. A user experience (UX) driven approach to website development can uncover greater insight to why people are visiting your website and what they seek.
Website trends come and go, but some old-school best practices linger well past their expiration. This week, our certified user experience (UX) expert, Uriz Goldman, tackles a new myth – the homepage is the most important page on your website.
Website trends come and go, but some old-school best practices endure well past their expiration dates, and age just about as well as your middle school mullet.
Our Busting Website Myths series helps agencies find a better path to website usability, and relegate outmoded myths to the rubbish heap of history. Our Certified User Experience expert, Uriz Goldman, takes on a new UX myth this week – Empty Space is Waste.
A User-Experience (UX) driven approach to website development requires shifting discussions about the website’s key content and layout away from the perspective of internal staff and focusing on the perspective of resident-customers. What makes sense to them? What information do they seek? Usability.gov summed it up well when they said:
“User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations.”