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What does Vision have to say?

Thought Leadership, Best Practices, Insights and Examples

  

3 Reasons Why You Should Take a Research-driven Approach to Your Website Redesign

by Nina Vuong
03/29/2017

Planning a redesign of a local government website can be a challenge. Not only is the project typically managed by a committee, but keeping a wide range of stakeholders - who have a vested interest in various pieces of the website - engaged and aligned can make it difficult. In this environment, it can be tempting to share a survey with all staff and stakeholders in order to make decisions about the content and design of the site. However, rethinking the approach and focusing on research may actually be the key to success.

Busting Website Myths: Installment #8 - Usability Testing is Expensive and Time-consuming

by Uriz Goldman
03/08/2017

Website trends come and go, but some old-school best practices linger well past their expiration. This week, our certified user experience (UX) expert, Uriz Goldman, tackles a new myth – usability testing is time-consuming and costly.

Digital technology provides great opportunities to communicate, share information and engage with our community. However, creating an unusable website not only prevents users from fully accessing your website’s content, but it can also be frustrating and foster distrust in your organization.

How UX Allowed One Large County to Keep Pace

by Nina Vuong
03/07/2017

People visit local government websites with specific goals and transactions in mind. If your website is difficult to navigate, frustrations and distrust in your agency can arise. A user experience (UX) driven approach to website development can uncover greater insight to why people are visiting your website and what they seek.

Busting Website Myths: Installment #7 - The Homepage is the Most Important Page

by Uriz Goldman
02/23/2017

Website trends come and go, but some old-school best practices linger well past their expiration. This week, our certified user experience (UX) expert, Uriz Goldman, tackles a new myth – the homepage is the most important page on your website.

Busting Website Myths: Installment #5 - White Space is Wasted Space

by Uriz Goldman
02/08/2017

Website trends come and go, but some old-school best practices endure well past their expiration dates, and age just about as well as your middle school mullet.

Our Busting Website Myths series helps agencies find a better path to website usability, and relegate outmoded myths to the rubbish heap of history. Our Certified User Experience expert, Uriz Goldman, takes on a new UX myth this week – Empty Space is Waste.

How UX Transformed One Louisiana Parish's Website

by Tom Humbarger
01/12/2017

A User-Experience (UX) driven approach to website development requires shifting discussions about the website’s key content and layout away from the perspective of internal staff and focusing on the perspective of resident-customers. What makes sense to them? What information do they seek? Usability.gov summed it up well when they said:

“User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations.”

Busting Website Myths: Installment #4 - Icons Enhance Usability

by Uriz Goldman
01/10/2017

Website trends come and go, but some old-school best practices endure well past their expiration and age just as well as cheap wine or day-old bread.

Our Busting Websites series helps agencies find a better path to website usability and relegate outmoded myths to the rubbish of heap of history. Our certified User Experience (UX) expert, Uriz Goldman, takes on a new UX myth this week – icons enhance usability.

Top 10 Vision Blog Posts in 2016

by Tom Humbarger
12/29/2016

As 2016 wraps up, we want to take a moment to share the top 10 most viewed blog posts from our Vision Blog. Overall, we shared 44 blog posts in 2016 covering topics including: Best Practices, Usability, User Experience, Content Strategy, Analytics and Accessibility. 

Enjoy the walk down memory lane, and stay tuned for more great content and thought leadership content from Vision in 2017! And best wishes for the New Year.

Busting Website Myths: Installment #3 - Multiple Navigation Paths are Confusing

by Uriz Goldman
12/15/2016

Website trends come and go, but some old-school best practices endure well past their expiration dates, and age just about as well as your middle school mullet.

Busting Website Myths: Installment #2 - The 3 Click Rule

by Uriz Goldman
11/30/2016

 Website trends come and go, but some old-school best practices endure well past their expiration dates, and age just about as well as your middle school mullet.

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