Chula Vista’s Sr. Webmaster and content maven, Norma Frank, joins us for this edition of Digital Expert’s Corner to discuss running a website for a large, diverse city with a population that is growing by leaps and bounds.
The importance of mobile traffic to your local government website is growing.
Based on a recent analysis of our customer base, we discovered that 33% of local government web traffic was mobile in 2015 and that it increased by 27% increase over 2014. Another statistic leading to the growing importance of mobile says that 25% of users only use a mobile phone to access the Internet. And finally, in 2015, Google changed its search algorithm to favor “mobile-friendly” websites.
By now, you’re probably familiar with concept of Responsive Web Design (RWD), but it can be challenging when you have to explain it to others or justify why it’s necessary.