In our recent content bootcamp webinar session, content coach, Martin Lind, discussed the importance of optimizing content beyond the homepage of your agency website and how to leverage analytics to improve your interior pages.
If you’ve been tasked to improve your local government agencies digital presence you’re not alone.
The private sector is driving citizens expectations for digital services even higher, which means your citizens are less tolerant of poor digital experiences. So where do you begin?
Technology is constantly evolving, as are the expectations of your digitally sophisticated residents and community members (aka customers). As your agency strives to keep up and increase digital engagement with customers, your website is more often than not becoming the central hub for enabling a better digital experience.
Eric Von Schimmelmann, CIO of Carson City, is quite the change-agent. Luckily, he was able to take some time from replacing every application in the city to join us for this week’s Digital Expert’s Panel.
Communications Director Sarah Macdonald firmly believes that the City of San Marcos’ resident and business audiences expect that municipalities offer the same sophisticated digital experience as the private sector. She joins us for this week’s Expert’s Corner where she assures us that many municipalities aren’t late-adopters to technology.
In the second part of our series, we are again joined by the City of Westland’s CIO, Daniel Bourdeau, who shares his approach to content creation and what the future holds for the city’s website.
In part one of a two-part series, award-winning CIO, Daniel Bourdeau of the City of Westland joins us for this edition of Digital Expert’s Corner where he shares his strategic and data-driven focus on the customer.
When Jay Evans, Assistant City Manager for the City of Brentwood embarked on the city’s redesign, he was determined to give the residents a contemporary, visual experience and to provide clear navigation so they could hard-target search for content. Jay joins us to discuss the website’s newly-lifted face.
To meet her deadline, Barbara Wilson, Director, Integrated Multimedia, and Marketing at West Chester Township had to launch her new site in three months. With a partnership with Vision in place, Barb not only launched on time but stood up a highly accessible website that is a “welcoming, digital front door” for the community.