An effective local government website serves, represents and delights its visitors. Counties face a unique challenge delivering on these goals because they tend to be large, decentralized and less-visible to their residents than their local city or town. So how do counties establish themselves online and provide real value to their residents? They start by understanding their citizens.
Everyone expects the top content on a local government website to be about jobs, events or police - but for many of our customers, the results are quite surprising. In this post, we highlight several "surprising" pages that broke into the top 10 recently illustrating why it is so important to understand the uniqueness of your community and dive into the analytics for your own website.
Situated in southwestern Illinois along the Mississippi River, Jackson County, Illinois was incorporated in 1816 and named for Andrew Jackson. With a population of 60,218 in the 2010 census, Jackson County, Illinois is made up of many unique cities and villages - the two largest of which are Carbondale and Murphysboro.
The county recently launched their new Vision website and is proud to showcase some of the natural beauty of the region while providing a better online experience for their community.
The City of Sandpoint, Idaho just launched their new Vision website. Sandpoint, officially incorporated in 1898, lies on the shores of 43-mile-long Lake Pend Oreille and is surrounded by three major moutain ranges, the Selkirk, Cabinet and Bitterroot ranges. Schweitzer Mountain Resort, the largest ski resort in Idaho, opened in 1963 and turned the area into a year-round destination location.
Acronyms are great for simplifying complicated words, but when it comes to user experience they can be bit confusing. Here are brief explanations for what each of these acronyms mean – and examples of how they can improve your local government website.
If you’re a Vision customer, you’ve got access to a robust suite of CMS features that can supercharge your efforts to educate and engage residents. The Facilities Directory is one of our most popular components and allows you to list and display the location of facilities in your community.
Whether you’re embarking a long-term redesign, or trying to scope small changes, there’s always an opportunity to use Content Strategy principles to improve your customer experience. But there are certain points in your website’s lifecycle where Content Strategy can be the make-or-break difference in the success of your website.
Valentine’s Day may not seem like the most government-centric holiday, but we’d like to take this opportunity to spread the love to some of our favorite municipal websites. These organizations show affection for their residents by providing elegant, easy to use websites that show they understand their unique needs and wants. Does your website say “I love you” or does it say “maybe not?”
The importance of mobile traffic to your local government website is growing.
Based on a recent analysis of our customer base, we discovered that 33% of local government web traffic was mobile in 2015 and that it increased by 27% increase over 2014. Another statistic leading to the growing importance of mobile says that 25% of users only use a mobile phone to access the Internet. And finally, in 2015, Google changed its search algorithm to favor “mobile-friendly” websites.