For the fourth year in a row, Vision conducted a survey – What’s Next in Digital Communications for Local Government – to gauge the current state of digital communications and identify emerging trends. The results were eye-opening as we uncovered the predictions, expectations and opinions of more than 350 local government leaders.
Technology is constantly evolving, as are the expectations of your digitally sophisticated residents and community members (aka customers). As your agency strives to keep up and increase digital engagement with customers, your website is more often than not becoming the central hub for enabling a better digital experience.
Communications Director Sarah Macdonald firmly believes that the City of San Marcos’ resident and business audiences expect that municipalities offer the same sophisticated digital experience as the private sector. She joins us for this week’s Expert’s Corner where she assures us that many municipalities aren’t late-adopters to technology.
People visit local government websites with specific goals and transactions in mind. If your website is difficult to navigate, frustrations and distrust in your agency can arise. A user experience (UX) driven approach to website development can uncover greater insight to why people are visiting your website and what they seek.
Acronyms are great for simplifying complicated words, but when it comes to user experience they can be bit confusing. Here are brief explanations for what each of these acronyms mean – and examples of how they can improve your local government website.
With the fall and winter holidays approaching, thoughts turn to the warmth of the family, shared traditions, and connections to home. But when you look at your municipal website, does it make your residents feel welcome? Does it show and describe a beautiful place to live, play and work – one that any family would be proud to call home? Take a moment to think critically and make sure you’re creating a welcoming environment for your government home.