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Thought Leadership, Best Practices, Insights and Examples

  

Digital Expert's Panel: Upgrades - A Chance to Clear the Decks

by Kimberly Samuelson
10/17/2017

Communications Director Sarah Macdonald firmly believes that the City of San Marcos’ resident and business audiences expect that municipalities offer the same sophisticated digital experience as the private sector. She joins us for this week’s Expert’s Corner where she assures us that many municipalities aren’t late-adopters to technology.

How UX Allowed One Large County to Keep Pace

by Nina Vuong
03/07/2017

People visit local government websites with specific goals and transactions in mind. If your website is difficult to navigate, frustrations and distrust in your agency can arise. A user experience (UX) driven approach to website development can uncover greater insight to why people are visiting your website and what they seek.

What are CS, UX/CX and UID, and How Do They Lead to Happier Visitors?

by Jessica Terashima
03/07/2016

Acronyms are great for simplifying complicated words, but when it comes to user experience they can be bit confusing. Here are brief explanations for what each of these acronyms mean – and examples of how they can improve your local government website.

Does Your Website Feel Like Home?

by Jessica Terashima
11/19/2015

With the fall and winter holidays approaching, thoughts turn to the warmth of the family, shared traditions, and connections to home. But when you look at your municipal website, does it make your residents feel welcome? Does it show and describe a beautiful place to live, play and work – one that any family would be proud to call home? Take a moment to think critically and make sure you’re creating a welcoming environment for your government home.

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