Can your citizens find what they want on your website? And once they find it, do they understand what you are trying to communicate? Maybe need to take a look at applying Plain Language techniques to all of your web communications. Plain language is a movement that started by simplifying unintelligible legal documents, and has now been embraced by governments and businesses around the world.
If you’re responsible for maintaining a website you’ve probably heard the buzzwords “Content Strategy.” Have you ever wondered what Content Strategy is or why you should care? Content Strategy goes hand-in-hand with other user-focused efforts – like UX and Information architecture -- to design great experiences for your visitors.