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What does Vision have to say?

Thought Leadership, Best Practices, Insights and Examples

  

Busting Website Myths: Installment #6 - People Read on the Web

by Uriz Goldman
02/16/2017

Website trends come and go, but some old-school best practices endure well past their expiration and age just as well as cheap wine.

Our Busting Website Myths series helps agencies find a better path to website usability and relegate outmoded myths to the rubbish of heap of history. Our certified user experience (UX) expert, Uriz Goldman, takes on a new myth this week – people read on the web.

Plain Language in Practice

by Nina Vuong
02/01/2017

According to PlainLanguage.Gov,

Plain language (also called Plain English) is communication your audience can understand the first time they read or hear it. Written material is in plain language if your audience can:

  • Find what they need;
  • Understand what they find; and
  • Use what they find to meet their needs.

How UX Transformed One Louisiana Parish's Website

by Tom Humbarger
01/12/2017

A User-Experience (UX) driven approach to website development requires shifting discussions about the website’s key content and layout away from the perspective of internal staff and focusing on the perspective of resident-customers. What makes sense to them? What information do they seek? Usability.gov summed it up well when they said:

“User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations.”

5 Trends That Will Drive Digital Government Services in 2017

by Tom Humbarger
01/04/2017

When you’ve worked with local government IT and communications leaders every day for more than 20 years, it doesn’t take a crystal ball to predict the major trends that will impact local government in 2017.

City of Eden Prairie Hosts Vision's Innovation Academy 

by Tom Humbarger
08/29/2016

The City of Eden Prairie, Minnesota hosted Vision's second Innovation Academy of 2016 on August 25th at the Eden Prairie City Center.  User Experience, Content Strategy and Analytics were the key themes of the Academy.

Vision Holds First Innovation Academy of 2016 in Mesa

by Tom Humbarger
05/20/2016

User Experience, Content Strategy and Analytics were the themes for Vision's first Innovation Academy of 2016 hosted by the City of Mesa and held at the Ikeda Theater in the Mesa Arts Center on May 19th. Vision’s Innovation in Online Government Academies are regional conferences that connect local government agencies with their peers to learn industry best practices, trends and strategies to help them maintain a website that serves, informs and engages residents.

Make-or-Break Content Strategy Moments for Your Local Government Website

by Jessica Terashima
02/16/2016

 Whether you’re embarking a long-term redesign, or trying to scope small changes, there’s always an opportunity to use Content Strategy principles to improve your customer experience. But there are certain points in your website’s lifecycle where Content Strategy can be the make-or-break difference in the success of your website.

What the Heck is Plain Language?

by Tom Humbarger
11/02/2015

Can your citizens find what they want on your website? And once they find it, do they understand what you are trying to communicate? Maybe need to take a look at applying Plain Language techniques to all of your web communications. Plain language is a movement that started by simplifying unintelligible legal documents, and has now been embraced by governments and businesses around the world.

Vision Internet Shares Industry Knowledge at Another Innovation in Online Government Academy

by Tom Humbarger
08/24/2015

Vision Internet held its fourth Innovation in Online Government Academy last week in Grand Prairie, Texas. The event was hosted by the City of Grand Prairie in their historic Uptown Theater and agencies from across Texas attended the one-day conference.  

What Is Content Strategy – And Why Do You Need It?

by Jessica Terashima
08/18/2015

If you’re responsible for maintaining a website you’ve probably heard the buzzwords “Content Strategy.” Have you ever wondered what Content Strategy is or why you should care? Content Strategy goes hand-in-hand with other user-focused efforts – like UX and Information architecture -- to design great experiences for your visitors.

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