What does Vision have to say?

Thought Leadership, Best Practices, Insights and Examples


Content Bootcamp: Website Spring Cleaning

by Nina Passanante

A website "spring cleaning" forces you to re-evaluate old content and low-performing pages and use website analytics like page views to decide which content needs to be deactivated, revitalized or combined with other pages.

Almost Everything You Need to Know to Get Started with Content Strategy

by Nina Vuong

Often times, the most overlooked and undervalued part of your website's usability is arguably its most important: content. Even a visually stunning website will not be effective if the information within it is difficult to find and understand.

Digital Expert's Corner: Living Up to Ever-growing (and Changing) Expectations

by Kimberly Samuelson

Chula Vista’s Sr. Webmaster and content maven, Norma Frank, joins us for this edition of Digital Expert’s Corner to discuss running a website for a large, diverse city with a population that is growing by leaps and bounds.

Busting Website Myths: Installment #6 - People Read on the Web

by Uriz Goldman

Website trends come and go, but some old-school best practices endure well past their expiration and age just as well as cheap wine.

Our Busting Website Myths series helps agencies find a better path to website usability and relegate outmoded myths to the rubbish of heap of history. Our certified user experience (UX) expert, Uriz Goldman, takes on a new myth this week – people read on the web.

Plain Language in Practice

by Nina Vuong

According to PlainLanguage.Gov,

Plain language (also called Plain English) is communication your audience can understand the first time they read or hear it. Written material is in plain language if your audience can:

  • Find what they need;
  • Understand what they find; and
  • Use what they find to meet their needs.

How UX Transformed One Louisiana Parish's Website

by Tom Humbarger

A User-Experience (UX) driven approach to website development requires shifting discussions about the website’s key content and layout away from the perspective of internal staff and focusing on the perspective of resident-customers. What makes sense to them? What information do they seek? summed it up well when they said:

“User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations.”

5 Trends That Will Drive Digital Government Services in 2017

by Tom Humbarger

When you’ve worked with local government IT and communications leaders every day for more than 20 years, it doesn’t take a crystal ball to predict the major trends that will impact local government in 2017.

City of Eden Prairie Hosts Vision's Innovation Academy 

by Tom Humbarger

The City of Eden Prairie, Minnesota hosted Vision's second Innovation Academy of 2016 on August 25th at the Eden Prairie City Center.  User Experience, Content Strategy and Analytics were the key themes of the Academy.

Vision Holds First Innovation Academy of 2016 in Mesa

by Tom Humbarger

User Experience, Content Strategy and Analytics were the themes for Vision's first Innovation Academy of 2016 hosted by the City of Mesa and held at the Ikeda Theater in the Mesa Arts Center on May 19th. Vision’s Innovation in Online Government Academies are regional conferences that connect local government agencies with their peers to learn industry best practices, trends and strategies to help them maintain a website that serves, informs and engages residents.

Make-or-Break Content Strategy Moments for Your Local Government Website

by Jessica Terashima

 Whether you’re embarking a long-term redesign, or trying to scope small changes, there’s always an opportunity to use Content Strategy principles to improve your customer experience. But there are certain points in your website’s lifecycle where Content Strategy can be the make-or-break difference in the success of your website.

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