Since they were first published in the 1990’s, blogs have evolved from online journals to information hubs. They’re an essential building block for social engagement and one of the best ways to engage with your community. Blogs let you share your own stories, gather feedback before implementing a new policy and promote local community events. Almost every part of your organization can leverage the power of blogging, including elected officials, library, and public works.
For many corporations, a blog is a critical component of their digital strategies for turning complete strangers into website visitors, and eventually, delighted customers. In Hubspot’s State of Inbound Marketing report for 2016, 60% of the respondents mentioned that blog content creation was their company’s top priority and this was the second highest ranked response.
In our recent What’s Next in Digital Communications for Local Government survey, 100% of respondents said engagement would have a significant impact on local government operations by 2020, yet only 5% considered themselves to be “outstanding” at engaging their residents. If you find yourself among those looking to improve their ability to engage the public, you may want to consider blogging.
If you work in local government, odds are you have been directed to “improve engagement” at some point by a well-meaning elected official or administrator. It’s not surprising: in our recent What’s Next in Digital Communications survey, 100% of respondents said engagement would have a significant impact on local government operations by 2020, yet only 5% considered to be “outstanding” at engaging their residents.