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What does Vision have to say?

Thought Leadership, Best Practices, Insights and Examples

  

Digital Expert's Panel: Culver City Super Sizes Communications, Increasing Monthly Facebook Reach by 1,253%

by Kimberly Samuelson
10/09/2017

Named as “L.A.’s Next Cool Neighborhood” by Vogue Magazine, this vibrant city maintains its buzz by focusing on community interaction leading to their recognition as Vision’s What’s Next Award winner for Citizen Engagement. Anissa Di Vincente the City’s Webmaster, Shelly Wolfberg, Assistant City Manager and Communications Consultant, Jon Barilone of Tripepi Smith join us for this edition of Digital Expert’s Corner.

Survey Reveals Cities and Counties Think Differently About Technology

by Nina Vuong
04/24/2017

Counties and municipalities work closely on many fronts, but our recent survey – What’s Next in Digital Communications for Local Governments – reveals several key differences in the way they each approach digital transformation, their missions, and how they interact with their residents.

Blogging: A (Mostly) Unexplored Frontier for Local Government

by Ashley Fruechting
02/23/2017

Since they were first published in the 1990’s, blogs have evolved from online journals to information hubs. They’re an essential building block for social engagement and one of the best ways to engage with your community. Blogs let you share your own stories, gather feedback before implementing a new policy and promote local community events. Almost every part of your organization can leverage the power of blogging, including elected officials, library, and public works.

Think You Don't Need a Local Gov Blog? Think Again

by Nina Vuong
02/09/2017

For many corporations, a blog is a critical component of their digital strategies for turning complete strangers into website visitors, and eventually, delighted customers. In Hubspot’s State of Inbound Marketing report for 2016, 60% of the respondents mentioned that blog content creation was their company’s top priority and this was the second highest ranked response.

Blogging: A Vital Piece of the Engagement Puzzle

by Nina Vuong
01/19/2017

In our recent What’s Next in Digital Communications for Local Government survey, 100% of respondents said engagement would have a significant impact on local government operations by 2020, yet only 5% considered themselves to be “outstanding” at engaging their residents.  If you find yourself among those looking to improve their ability to engage the public, you may want to consider blogging.

Measuring Online Citizen Engagement

by Nina Vuong
01/04/2017

If you work in local government, odds are you have been directed to “improve engagement” at some point by a well-meaning elected official or administrator. It’s not surprising: in our recent What’s Next in Digital Communications survey, 100% of respondents said engagement would have a significant impact on local government operations by 2020, yet only 5% considered to be “outstanding” at engaging their residents.

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