Since they were first published in the 1990’s, blogs have evolved from online journals to information hubs. They’re an essential building block for social engagement and one of the best ways to engage with your community. Blogs let you share your own stories, gather feedback before implementing a new policy and promote local community events. Almost every part of your organization can leverage the power of blogging, including elected officials, library, and public works.
Getting started with and maintaining a local government blog can be an impactful digital communication strategy. To give you some ideas, here are some great examples of municipalities who are leveraging blogs to engage their communities.
Blogging hasn’t been an obvious communication channel for many local government agencies, but it should be considered an untapped opportunity to connect and engage with residents. Your blog acts as a complementary channel to your social media outlets and website pages, allowing your residents to access relevant information in one central place.
In our recent What’s Next in Digital Communications for Local Government survey, 100% of respondents said engagement would have a significant impact on local government operations by 2020, yet only 5% considered themselves to be “outstanding” at engaging their residents. If you find yourself among those looking to improve their ability to engage the public, you may want to consider blogging.
Website trends come and go, but some old-school best practices endure well past their expiration and age just as well as cheap wine or day-old bread.
Our Busting Websites series helps agencies find a better path to website usability and relegate outmoded myths to the rubbish of heap of history. Our certified User Experience (UX) expert, Uriz Goldman, takes on a new UX myth this week – icons enhance usability.
If you work in local government, odds are you have been directed to “improve engagement” at some point by a well-meaning elected official or administrator. It’s not surprising: in our recent What’s Next in Digital Communications survey, 100% of respondents said engagement would have a significant impact on local government operations by 2020, yet only 5% considered to be “outstanding” at engaging their residents.