In Vision’s annual benchmark study, What’s Next in Digital Communications for Local Government, we surveyed local government leaders to better understand how they’re embracing the latest trends in government communications. To summarize our findings, we’ve put together this infographic with all the latest insights and recommendations to improve your digital communications. See how your communications strategy stacks up against your local government peers.
Described as a “Next Generation Small Town” in the Washington DC Metropolitan area, the Town of Herndon is home to 23,000 residents. Herndon was incorporated in 1879 and they just launched their new Vision website.
At Vision, we’re continuously impressed by the way that our clients apply their skills to maintain and improve exceptional websites. The City of Shakopee’s site recently underwent an information architecture overhaul to become more resident-focused. We connected with their Communications Coordinator, who led this effort, to share her strategy, tips and tricks with the Vision community.
At Vision, we’re proud to be a part of a thriving community of internal and external government CMS experts. We thought it would be interesting to develop an “Digital Expert’s Corner” series by interviewing these skilled professionals, discuss their proficiencies and how they apply them to their roles. First up, is Vision Product Manager, Jake Sager.
Counties and municipalities work closely on many fronts, but our recent survey – What’s Next in Digital Communications for Local Governments – reveals several key differences in the way they each approach digital transformation, their missions, and how they interact with their residents.
Website trends come and go, but some old-school best practices linger well past their expiration. This week, our certified user experience (UX) expert, Uriz Goldman, tackles a new myth – the homepage is the most important page on your website.
Since they were first published in the 1990’s, blogs have evolved from online journals to information hubs. They’re an essential building block for social engagement and one of the best ways to engage with your community. Blogs let you share your own stories, gather feedback before implementing a new policy and promote local community events. Almost every part of your organization can leverage the power of blogging, including elected officials, library, and public works.
For many corporations, a blog is a critical component of their digital strategies for turning complete strangers into website visitors, and eventually, delighted customers. In Hubspot’s State of Inbound Marketing report for 2016, 60% of the respondents mentioned that blog content creation was their company’s top priority and this was the second highest ranked response.
In our recent What’s Next in Digital Communications for Local Government survey, 100% of respondents said engagement would have a significant impact on local government operations by 2020, yet only 5% considered themselves to be “outstanding” at engaging their residents. If you find yourself among those looking to improve their ability to engage the public, you may want to consider blogging.
A User-Experience (UX) driven approach to website development requires shifting discussions about the website’s key content and layout away from the perspective of internal staff and focusing on the perspective of resident-customers. What makes sense to them? What information do they seek? Usability.gov summed it up well when they said:
“User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations.”