Website trends come and go, but some old-school best practices linger well past their expiration. This week, our certified user experience (UX) expert, Uriz Goldman, tackles a new myth – the homepage is the most important page on your website.
Since they were first published in the 1990’s, blogs have evolved from online journals to information hubs. They’re an essential building block for social engagement and one of the best ways to engage with your community. Blogs let you share your own stories, gather feedback before implementing a new policy and promote local community events. Almost every part of your organization can leverage the power of blogging, including elected officials, library, and public works.
For many corporations, a blog is a critical component of their digital strategies for turning complete strangers into website visitors, and eventually, delighted customers. In Hubspot’s State of Inbound Marketing report for 2016, 60% of the respondents mentioned that blog content creation was their company’s top priority and this was the second highest ranked response.
In our recent What’s Next in Digital Communications for Local Government survey, 100% of respondents said engagement would have a significant impact on local government operations by 2020, yet only 5% considered themselves to be “outstanding” at engaging their residents. If you find yourself among those looking to improve their ability to engage the public, you may want to consider blogging.
A User-Experience (UX) driven approach to website development requires shifting discussions about the website’s key content and layout away from the perspective of internal staff and focusing on the perspective of resident-customers. What makes sense to them? What information do they seek? Usability.gov summed it up well when they said:
“User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations.”
Website trends come and go, but some old-school best practices endure well past their expiration and age just as well as cheap wine or day-old bread.
Our Busting Websites series helps agencies find a better path to website usability and relegate outmoded myths to the rubbish of heap of history. Our certified User Experience (UX) expert, Uriz Goldman, takes on a new UX myth this week – icons enhance usability.
As 2016 wraps up, we want to take a moment to share the top 10 most viewed blog posts from our Vision Blog. Overall, we shared 44 blog posts in 2016 covering topics including: Best Practices, Usability, User Experience, Content Strategy, Analytics and Accessibility.
Enjoy the walk down memory lane, and stay tuned for more great content and thought leadership content from Vision in 2017! And best wishes for the New Year.
Website trends come and go, but some old-school best practices endure well past their expiration dates, and age just about as well as your middle school mullet.
“Improving engagement” is a goal we’ve often heard from local government staff, yet many struggle to know how to go about making it happen. This issue was top of mind as we met with staff from coast to coast over the last year in preparation for the launch of our community engagement tool, visionPulse.
When the weather turns cold, people start thinking about the holidays, and also about how the season will impact their daily lives. Local government offices start getting questions like “Will my trash service be changed because of Thanksgiving?” and “What can I do with all the leaves collecting in my yard?”