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Why are Website Analytics Important for Local Government Websites?

by Tom Humbarger

You can’t manage what you don’t measure. This is an old management adage that is even more important today as there are so many more ways for customers to engage and interact with you – and most of these channels are digital. Which channels are the most important, what do they want to do, what information do they need, which messages resonate with what audiences, what do they want to do, and are you spending your time in the right places?

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