What does Vision have to say?

Thought Leadership, Best Practices, Insights and Examples


Optimizing Your Website, Beyond the Homepage

by Rachel Lurie

In our recent content bootcamp webinar session, content coach, Martin Lind, discussed the importance of optimizing content beyond the homepage of your agency website and how to leverage analytics to improve your interior pages.

Digital Expert's Panel: Customer Service Was Woven into the Fabric of the City (Part 2 of 2)

by Kimberly Samuelson

In the second part of our series, we are again joined by the City of Westland’s CIO, Daniel Bourdeau, who shares his approach to content creation and what the future holds for the city’s website.

Digital Expert's Panel: Customer Service Was Woven into the Fabric of the City

by Kimberly Samuelson

In part one of a two-part series, award-winning CIO, Daniel Bourdeau of the City of Westland joins us for this edition of Digital Expert’s Corner where he shares his strategic and data-driven focus on the customer.

Digital Expert's Corner: Analytics Drive Goals and Decisions

by Kimberly Samuelson

When leading the City of Raymore’s site redesign, Communications Director, Mike Ekey operated from a place of “both complete freedom and utter disadvantage.” Brand new to local government, and working with limited data, Mike jumped in and saw nothing but opportunity. Today, the results speak for themselves — Raymore’s search-driven site is now a lean, mean, steered by analytics, machine!

Survey Reveals Cities and Counties Think Differently About Technology

by Nina Vuong

Counties and municipalities work closely on many fronts, but our recent survey – What’s Next in Digital Communications for Local Governments – reveals several key differences in the way they each approach digital transformation, their missions, and how they interact with their residents.

3 Reasons Why You Should Take a Research-driven Approach to Your Website Redesign

by Nina Vuong

Planning a redesign of a local government website can be a challenge. Not only is the project typically managed by a committee, but keeping a wide range of stakeholders - who have a vested interest in various pieces of the website - engaged and aligned can make it difficult. In this environment, it can be tempting to share a survey with all staff and stakeholders in order to make decisions about the content and design of the site. However, rethinking the approach and focusing on research may actually be the key to success.

Buy In Best Practices for Local Government Websites

by Jessica Terashima

If you manage or contribute to your local government website, chances are you have a good idea of what isn’t working. The site may be hard to update. It might have thousands of outdated pages.

3 Key Pillars of a Research-Driven Website Design

by Jessica Terashima

After a while, it starts to become obvious when a municipal website needs an overhaul. Everyone from citizens to web editors to elected officials make comments that the site looks old, or is hard to use, or is too cluttered. While it’s easy to say your site needs help, it’s more challenging to know how to approach the improvements.

Top 10 City Website Requests

by Tom Humbarger

People visit city websites to perform tasks. What’s the best way to serve citizens visiting your website? Understand what they’re looking for, and make it easy for them to complete their tasks.

Do You Know The Most Popular Pages on Your Local Government Website?

by Tom Humbarger

Everyone expects the top content on a local government website to be about jobs, events or police - but for many of our customers, the results are quite surprising. In this post, we highlight several "surprising" pages that broke into the top 10 recently illustrating why it is so important to understand the uniqueness of your community and dive into the analytics for your own website.

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