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Blogging: A (Mostly) Unexplored Frontier for Local Government

Thought Leadership, Best Practices, Insights and Examples

  

Blogging: A (Mostly) Unexplored Frontier for Local Government

by Ashley Fruechting
Post Date:02/23/2017

Since they were first published in the 1990’s, blogs have evolved from online journals to information hubs. They’re an essential building block for social engagement and one of the best ways to engage with your community. Blogs let you share your own stories, gather feedback before implementing a new policy and promote local community events. Almost every part of your organization can leverage the power of blogging, including elected officials, library, and public works.

Individuals were the first bloggers and initially, blogs were used as a personal means of sharing thoughts, ideas and experiences. As blogging grew in popularity, businesses realized that blogs were a great way to share stories about their brand, inform their customers, market their goods or services and provide better customer support.

Local Government Isn’t Embracing Blogging

Local government, however, is relatively late to the blogging table as our recent What’s Next in Digital Communications for Local Government survey confirmed less than 20% of the surveyed agencies were currently using blogs as part of their communication strategy.

Why? Most staff say they’re not blogging because:

  • They don’t have time
  • They don’t have resources
  • They don’t want to maintain another channel/platform

The Solution? An Integrated Blog

While dedicated blogging tools – such as WordPress and Blogger – are a great place to start, solving the challenges local government staff face in maintaining a blog are addressed more completely with a tool that’s incorporated into their existing systems.

visionPulse with Blog provides local governments with an easy way to keep their websites fresh and inviting while increasing social engagement, and because it’s fully integrated with Vision’s CMS, maintaining and updating a blog has never been easier.

  • Requires less time to maintain: Staff only have to log into one system to maintain engagement topics and blogs, streamlining the process.
  • Spreads maintenance across more staff: Each department can set up their own blog within the tool, distributing the load of maintaining content across several internal resources.
  • Simplifies administration: The existing users, permissions, security roles and workflows can be used to administer the blog, making easier to keep content consistent between the website and blog.

Would you like to learn more about getting started with a blog? Check out our Beginner’s Guide to Local Government Blogging.

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