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Thought Leadership, Best Practices, Insights and Examples


Herndon Virginia Launches New Website That Reflects the Local Community

by Nina Vuong

Described as a “Next Generation Small Town” in the Washington DC Metropolitan area, the Town of Herndon is home to 23,000 residents. Herndon was incorporated in 1879 and they just launched their new Vision website.

Digital Expert's Panel: Upgrades - A Chance to Clear the Decks

by Kimberly Samuelson

Communications Director Sarah Macdonald firmly believes that the City of San Marcos’ resident and business audiences expect that municipalities offer the same sophisticated digital experience as the private sector. She joins us for this week’s Expert’s Corner where she assures us that many municipalities aren’t late-adopters to technology.

Digital Expert's Panel: Culver City Super Sizes Communications, Increasing Monthly Facebook Reach by 1,253%

by Kimberly Samuelson

Named as “L.A.’s Next Cool Neighborhood” by Vogue Magazine, this vibrant city maintains its buzz by focusing on community interaction leading to their recognition as Vision’s What’s Next Award winner for Citizen Engagement. Anissa Di Vincente the City’s Webmaster, Shelly Wolfberg, Assistant City Manager and Communications Consultant, Jon Barilone of Tripepi Smith join us for this edition of Digital Expert’s Corner.

Digital Expert's Panel: Customer Service Was Woven into the Fabric of the City (Part 2 of 2)

by Kimberly Samuelson

In the second part of our series, we are again joined by the City of Westland’s CIO, Daniel Bourdeau, who shares his approach to content creation and what the future holds for the city’s website.

Digital Expert's Panel: Customer Service Was Woven into the Fabric of the City

by Kimberly Samuelson

In part one of a two-part series, award-winning CIO, Daniel Bourdeau of the City of Westland joins us for this edition of Digital Expert’s Corner where he shares his strategic and data-driven focus on the customer.

Digital Expert’s Corner: An Appealing Electronic Face for Our City

by Kimberly Samuelson

When Jay Evans, Assistant City Manager for the City of Brentwood embarked on the city’s redesign, he was determined to give the residents a contemporary, visual experience and to provide clear navigation so they could hard-target search for content. Jay joins us to discuss the website’s newly-lifted face.

Digital Expert's Panel - The Website is a 24/7/365 Virtual Employee

by Kimberly Samuelson

Fresh from a redesign, the City of Effingham’s new website is laser focused on citizen-services. Moreover, City Administrator, Jim Arndt, and his team, even have plans to push municipal service delivery into retail environments!

Digital Expert's Panel: Growing Digital Gilbert

by Kimberly Samuelson

Currently, the most populous incorporated town in the United States, the Town of Gilbert, has an even bigger digital footprint. From Podcasting to Mobile AppHubs, Gilbert’s programs are as impressive as they are comprehensive. We recently spoke with Zara Bish, the town’s Multimedia Specialist about their website redesign and strategy.

Digital Expert's Corner: Living Up to Ever-growing (and Changing) Expectations

by Kimberly Samuelson

Chula Vista’s Sr. Webmaster and content maven, Norma Frank, joins us for this edition of Digital Expert’s Corner to discuss running a website for a large, diverse city with a population that is growing by leaps and bounds.

Digital Expert's Corner: T-Minus Six Months to Site Launch

by Kimberly Samuelson

Barbara Belli, webmaster for the City of Wilmington, was asked to deliver a redesign ASAP by senior administration. She shares her non-traditional approach and reminds us all to breathe in this edition of Digital Expert’s Corner.

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