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What does Vision have to say?

Thought Leadership, Best Practices, Insights and Examples

  

3 Reasons Why You Should Take a Research-driven Approach to Your Website Redesign

by Nina Vuong
03/29/2017

Planning a redesign of a local government website can be a challenge. Not only is the project typically managed by a committee, but keeping a wide range of stakeholders - who have a vested interest in various pieces of the website - engaged and aligned can make it difficult. In this environment, it can be tempting to share a survey with all staff and stakeholders in order to make decisions about the content and design of the site. However, rethinking the approach and focusing on research may actually be the key to success.

Busting Website Myths: Installment #8 - Usability Testing is Expensive and Time-consuming

by Uriz Goldman
03/08/2017

Website trends come and go, but some old-school best practices linger well past their expiration. This week, our certified user experience (UX) expert, Uriz Goldman, tackles a new myth – usability testing is time-consuming and costly.

Digital technology provides great opportunities to communicate, share information and engage with our community. However, creating an unusable website not only prevents users from fully accessing your website’s content, but it can also be frustrating and foster distrust in your organization.

How UX Allowed One Large County to Keep Pace

by Nina Vuong
03/07/2017

People visit local government websites with specific goals and transactions in mind. If your website is difficult to navigate, frustrations and distrust in your agency can arise. A user experience (UX) driven approach to website development can uncover greater insight to why people are visiting your website and what they seek.

Busting Website Myths: Installment #7 - The Homepage is the Most Important Page

by Uriz Goldman
02/23/2017

Website trends come and go, but some old-school best practices linger well past their expiration. This week, our certified user experience (UX) expert, Uriz Goldman, tackles a new myth – the homepage is the most important page on your website.

Blogging: A (Mostly) Unexplored Frontier for Local Government

by Ashley Fruechting
02/23/2017

Since they were first published in the 1990’s, blogs have evolved from online journals to information hubs. They’re an essential building block for social engagement and one of the best ways to engage with your community. Blogs let you share your own stories, gather feedback before implementing a new policy and promote local community events. Almost every part of your organization can leverage the power of blogging, including elected officials, library, and public works.

Busting Website Myths: Installment #6 - People Read on the Web

by Uriz Goldman
02/16/2017

Website trends come and go, but some old-school best practices endure well past their expiration and age just as well as cheap wine.

Our Busting Website Myths series helps agencies find a better path to website usability and relegate outmoded myths to the rubbish of heap of history. Our certified user experience (UX) expert, Uriz Goldman, takes on a new myth this week – people read on the web.

Local Government Blogging Examples

by Nina Vuong
02/15/2017

Getting started with and maintaining a local government blog can be an impactful digital communication strategy. To give you some ideas, here are some great examples of municipalities who are leveraging blogs to engage their communities.

Think You Don't Need a Local Gov Blog? Think Again

by Nina Vuong
02/09/2017

For many corporations, a blog is a critical component of their digital strategies for turning complete strangers into website visitors, and eventually, delighted customers. In Hubspot’s State of Inbound Marketing report for 2016, 60% of the respondents mentioned that blog content creation was their company’s top priority and this was the second highest ranked response.

Show Your Residents Some LOVE with a Usable Website

by Ashley Fruechting
02/09/2017

Valentine’s Day is a great day (but shouldn’t be the only day) for local governments to show love to their communities. Say “I love you” with a usable website that makes it easy for residents to find the information they seek. It’s as easy as LOVE!

Busting Website Myths: Installment #5 - White Space is Wasted Space

by Uriz Goldman
02/08/2017

Website trends come and go, but some old-school best practices endure well past their expiration dates, and age just about as well as your middle school mullet.

Our Busting Website Myths series helps agencies find a better path to website usability, and relegate outmoded myths to the rubbish heap of history. Our Certified User Experience expert, Uriz Goldman, takes on a new UX myth this week – Empty Space is Waste.

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