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What does Vision have to say?

Thought Leadership, Best Practices, Insights and Examples

  

Digital Expert's Corner: County Health Department Redesign Website

by Kimberly Samuelson
05/11/2017

Each of our Vision clients engages us for unique reasons and are often in different maturity levels in their digital lifecycle. For this edition of our Digital Experts Corner, we've interviewed Tony Ohrazda, Project Manager for the Tacoma-Pierce County Health Department (TPCHD).

Digital Expert's Corner: Vision Graphic Designer

by Nina Vuong
05/08/2017

At Vision, we’re proud to be a part of a thriving community of internal and external government CMS experts. Our "Digital Expert's Corner" series shares their proficiencies and how they apply them to their roles. This week, we got a chance to chat with one of Vision’s graphic designers.

Digital Expert's Corner: City of Shakopee, MN

by Kimberly Samuelson
05/04/2017

At Vision, we’re continuously impressed by the way that our clients apply their skills to maintain and improve exceptional websites. The City of Shakopee’s site recently underwent an information architecture overhaul to become more resident-focused. We connected with their Communications Coordinator, who led this effort, to share her strategy, tips and tricks with the Vision community.

Digital Expert's Corner: Vision Product Manager

by Kimberly Samuelson
05/02/2017

At Vision, we’re proud to be a part of a thriving community of internal and external government CMS experts. We thought it would be interesting to develop an “Digital Expert’s Corner” series by interviewing these skilled professionals, discuss their proficiencies and how they apply them to their roles. First up, is Vision Product Manager, Jake Sager.

3 Things You Can Do to Improve Accessibility

by Nina Vuong
04/25/2017

There’s a common misconception that compliance with WCAG standards is possible by simply implementing “accessible technology”. While the right tools are a great first step, these standards are largely related to the content of a website. In order to maintain compliance, web editors will need to be familiar with WCAG standards and continually monitor and refine their website content.

To help, we’ve outlined three areas where you can make adjustments to ensure your residents can find and understand your website content.

Survey Reveals Cities and Counties Think Differently About Technology

by Nina Vuong
04/24/2017

Counties and municipalities work closely on many fronts, but our recent survey – What’s Next in Digital Communications for Local Governments – reveals several key differences in the way they each approach digital transformation, their missions, and how they interact with their residents.

Busting Website Myths: Installment #9: User Testing Should Only Be Done at the End of a Website Project

by Uriz Goldman
04/17/2017

You’re frustrated with your website and decide to start a redesign. You want to make sure your new website meets the needs of your users, so you decide to incorporate user testing and site analysis into the process. In this scenario, what do you envision testing with them? When do you envision involving them? If you’re like most people, you may think, “I know my current site is broken, so there’s no use doing any testing there. I’ll bring in users once I have an idea for the new site.”

3 Reasons Why You Should Take a Research-driven Approach to Your Website Redesign

by Nina Vuong
03/29/2017

Planning a redesign of a local government website can be a challenge. Not only is the project typically managed by a committee, but keeping a wide range of stakeholders - who have a vested interest in various pieces of the website - engaged and aligned can make it difficult. In this environment, it can be tempting to share a survey with all staff and stakeholders in order to make decisions about the content and design of the site. However, rethinking the approach and focusing on research may actually be the key to success.

Busting Website Myths: Installment #8 - Usability Testing is Expensive and Time-consuming

by Uriz Goldman
03/08/2017

Website trends come and go, but some old-school best practices linger well past their expiration. This week, our certified user experience (UX) expert, Uriz Goldman, tackles a new myth – usability testing is time-consuming and costly.

Digital technology provides great opportunities to communicate, share information and engage with our community. However, creating an unusable website not only prevents users from fully accessing your website’s content, but it can also be frustrating and foster distrust in your organization.

How UX Allowed One Large County to Keep Pace

by Nina Vuong
03/07/2017

People visit local government websites with specific goals and transactions in mind. If your website is difficult to navigate, frustrations and distrust in your agency can arise. A user experience (UX) driven approach to website development can uncover greater insight to why people are visiting your website and what they seek.

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