What does Vision have to say?

Thought Leadership, Best Practices, Insights and Examples


Digital Expert's Panel: Growing Digital Gilbert

by Kimberly Samuelson

Currently, the most populous incorporated town in the United States, the Town of Gilbert, has an even bigger digital footprint. From Podcasting to Mobile AppHubs, Gilbert’s programs are as impressive as they are comprehensive. We recently spoke with Zara Bish, the town’s Multimedia Specialist about their website redesign and strategy.

Digital Expert's Corner: Living Up to Ever-growing (and Changing) Expectations

by Kimberly Samuelson

Chula Vista’s Sr. Webmaster and content maven, Norma Frank, joins us for this edition of Digital Expert’s Corner to discuss running a website for a large, diverse city with a population that is growing by leaps and bounds.

Digital Expert's Corner: T-Minus Six Months to Site Launch

by Kimberly Samuelson

Barbara Belli, webmaster for the City of Wilmington, was asked to deliver a redesign ASAP by senior administration. She shares her non-traditional approach and reminds us all to breathe in this edition of Digital Expert’s Corner.

Digital Expert's Panel: A Speedy Redesign Makes a Significant Visual Impact

by Kimberly Samuelson

To meet her deadline, Barbara Wilson, Director, Integrated Multimedia, and Marketing at West Chester Township had to launch her new site in three months. With a partnership with Vision in place, Barb not only launched on time but stood up a highly accessible website that is a “welcoming, digital front door” for the community.

Digital Expert's Panel: Redesigned County Website Services Rapidly Growing Population

by Kimberly Samuelson

Joseph Satre, IT developer, and administrator for one of the fastest growing counties in Minnesota, Carver County, is a veteran of multiple redesigns. During his interview, he offers the Vision community some tips and trips for managing change through the redesign process.

Digital Expert's Corner: The Mobility Tipping Point

by Kimberly Samuelson

Rachel Reynolds, Public Information Officer for the City of Keller, knew that over half the audience for the city’s website were accessing the site on their mobile devices. This edition of Digital Expert’s Corner explores Rachel’s thoughts about responsive design.

Digital Expert's Corner: Capturing a New Demographic

by Kimberly Samuelson

When the City of La Quinta’s website was released, it set the Vision office abuzz with its modern look-and-feel and slick use of video (and it takes a lot to wow a team who works on websites all day!). Digital branding is a hot topic and one we know many government agencies struggle with, so we recently sat down with two of the experts from the city to learn more about how they approached the project: Tustin Larson, Community Resources Manager and Marcie Graham, Marketing and Events Supervisor.

Digital Expert's Corner: Analytics Drive Goals and Decisions

by Kimberly Samuelson

When leading the City of Raymore’s site redesign, Communications Director, Mike Ekey operated from a place of “both complete freedom and utter disadvantage.” Brand new to local government, and working with limited data, Mike jumped in and saw nothing but opportunity. Today, the results speak for themselves — Raymore’s search-driven site is now a lean, mean, steered by analytics, machine!

Digital Expert's Corner: The Website is Never Done

by Kimberly Samuelson

If you are wondering when you can stop updating your municipal website, the answer is "never." John Bernstrom, the Communication Specialist for the City of Grand Forks, joins us for this edition of Digital Expert's Corner to discuss this and the rest of his website redesign journey.

Why "Click Here" Links Are Bad

by Nina Vuong

When it comes to links, using the right words or phrases matters. Have you ever come across a link that simply tells you to “click here”? It can be confusing about what link is or where it will lead you. While this may seem like a good phrase to use to make it obvious for users to click a link or button, using “click here” is actually bad for usability, accessibility and search engine optimization (SEO). Specifically, here are 3 reasons why links that just say “click here” are bad.

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