When the weather turns cold, people start thinking about the holidays, and also about how the season will impact their daily lives. Local government offices start getting questions like “Will my trash service be changed because of Thanksgiving?” and “What can I do with all the leaves collecting in my yard?” Business owners may start wondering, “How can I gain additional traffic this shopping season?” To help serve residents more effectively, many agencies use their website to feature answers to these questions, and also to raise awareness about other helpful programs with seasonal interest.
Getting into the Spirit and Down to Business
The City of Wilmington, Delaware makes it easy to tell that the holidays are afoot with a Thanksgiving-themed homepage and a link to the holiday trash and recyclables collection schedule. While trash collection may not seem festive, it’s one of the most commonly asked question during holiday seasons. Wilmington shows they care by providing a quick path to the answer.
Helping with Leaf Collection
The City of Hillsboro, Oregon makes it easy for residents to find important seasonal information about curbside tree leaf pick-up with a feature on the homepage and a dedicated information page. Like trash collection, leaf collection is a top-of-mind concern for many residents, and Hillsboro shows they are responsive to their residents’ needs by making this information readily available.
Promoting Local Businesses
The City of Odessa, Texas highlights Small Business Saturday on their website to encourage citizens to support local merchants in downtown Odessa. This bold announcement supports both business owners and shoppers, and demonstrates that the city supports its community during the holiday season.
Making Your Site Seasonal
Your municipal website gives you a great platform to share helpful information with your residents in every season. When was the last time you updated your content? Does it reflect resident concerns for this time of year? With a little planning and forethought, you can show your residents that you are meeting their immediate concerns by regularly updating your website with seasonally-specific messages.