What does Vision have to say?

Thought Leadership, Best Practices, Insights and Examples


Jackson County Illinois Uses Vision's UX Process to Develop New Website

by Tom Humbarger
Post Date:04/06/2016

Situated in southwestern Illinois along the Mississippi River, Jackson County, Illinois was incorporated in 1816 and named for Andrew Jackson.  With a population of 60,218 in the 2010 census, Jackson County, Illinois is made up of many unique cities and villages - the two largest of which are Carbondale and Murphysboro.

The county recently launched their new Vision website and is proud to showcase some of the natural beauty of the region while providing a better online experience for their community.

Jackson County's new website can be found at


Jackson County used Vision's User Experience (UX) Analysis which used their own analytical and survey data to drive better decisions for their website redesign. With this approach, they were able to uncover critical insights into their community, their needs, and what their users expected to see online.

The final deliverable of the User Experience analysis is a wireframe mock-up of the proposed website which serves as the framework for the final design:


As a county that serves a diverse population, split fairly evenly between urban and rural, it was important to create a design that represented and appealed to both audiences. During the design process, the county's project team also expressed a desire to create a design that would make visitors feel like they're part of the community. By showcasing the landscape of the area, coupled with community-specific navigation, these goals were achieved and the resulting site is both aesthetically pleasing and functional.

Learn how Vision's UX analysis process and graphic design team can better represent your local government website or contact us for a free consultation.

Request a Free Consultation


Return to full list >>

Subscribe to Vision Blog

Recent Posts