Vision Blog

Thought Leadership, Best Practices, Insights and Examples


Is Your Community Getting Ready to Shake Out?

by Tom Humbarger
Post Date:10/13/2015

Even if you don't live near an active fault line, knowing how to react and respond to an earthquake is important. October 15th has been designated as the date for the 2015 Great ShakeOut Earthquake Drill, and many events are scheduled for 10:15am in the morning. 

Nationwide Earthquake Drill Set for October 15th

Over 19 million people are expected to take part in drills across the U.S. including over 10 million in California, 3 million in the Central U.S., 2 million in both the Southeast U.S. and Western states.


To see how several communities are serving as the first line of defense for emergency management, check out our Emergency Communications Case Study.


What Should You Do in an Earthquake?

As a reminder, there are three simple things you need to do when an earthquake hits: Drop to the ground, take Cover under a table or desk, and Hold On to it as if a major earthquake were happening (stay down for at least 60 seconds).  


Here is a short 60-second video with some other recommendations:

Are You Personally Prepared for an Emergency?

The Great ShakeOut drills are also a great reminder to think about your own preparations in the case of a major earthquake: What could fall on you or others? Have you secured furniture in your home or workplace? Are you prepared for the aftermath of a major earthquake? Have you organized or refreshed your emergency supply kits? How would you communicate with your family?

Is Your Municipality Prepared for an Emergency?

In times of crisis, people will look to their local government for leadership and for the latest information on disaster recovery and relief. There are a variety of ways you can prepare to communicate effectively in the moment:

  • Check out these tips for using social media in an emergency fromcommsgodigital and update your internal procedures to take advantage of these best practices
  • Ensure that your citizens know about your city’s emergency notification system, and that it is clear and easy to sign up for alerts
  • Create emergency contact lists and build subscribers in advance so you have the ability to quickly disseminate information
  • Consider creating an emergency homepage, preloaded with emergency contact information, directions to evacuation centers, and other critical information that can be switched on immediately by your staff 


How Do I Get More Information about the ShakeOut?

The Southern California Earthquake Center, an earthquake science and education center headquartered at the University of Southern California, oversees global coordination and manages all ShakeOut websites and resources. To learn more about events in your area, visit the Great ShakeOut website for more information.


At Vision, we specialize in helping agencies research and implement user-focused improvements, and are always happy to discuss your particular needs. Request a free consultation now.


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