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How the City of Santa Clara is Leveraging Their Website for Super Bowl 50

by Tom Humbarger
Post Date:01/29/2016


For the City of Santa Clara, the process to do something “spectacular” started in May 2013 when Santa Clara-based Levi’s Stadium, home to the San Francisco 49ers, was selected as the host for the 2016 Super Bowl by the NFL Owners. For a week in early February, the spotlight will be on Santa Clara, the 4th smallest city to host a Super Bowl, to put on a great event and ensure that everything runs smoothly and without any hiccups.

Super Bowl 50 will be the most technologically advanced Super Bowl

According to Robert Tuchman in, “the 50th anniversary of the Super Bowl is shaping up to be the most technologically advanced Super Bowl of all time.” CBS will use 36 cameras and a new 360-degree replay system to make sure fans at home get a great experience. More than 100 million people in the US are expected to watch the Super Bowl on TV or via streaming device.

With Santa Clara being at the center of Silicon Valley, many local technology companies are getting involved to help promote the big game, including Intel, Apple, Google, Twitter and SAP. In addition, the Host Committee advisory board is a who’s who of major tech executives in the world. The Super Bowl is expected to draw one million local visitors during the 9 days celebration leading up to the actual game on February 7th.

How is Santa Clara leveraging technology to showcase the city?

With the help of Vision Internet, Santa Clara launched a new website last August to showcase their new brand – “The Center of What’s Possible”. The website has now become the hub of the city’s communication efforts in the weeks leading up to the big game and on the day itself.

Santa Clara Mayor Jamie Matthews said to the San Jose Mercury Newsearlier this month, "I don't think any of us has any grasp of how big it's really going to be.”

Front and center on Santa Clara’s website is a homepage banner that links to a page with important information about Super Bowl 50.


The Most Popular links on the home page were also updated to add a link to provide important information about Levi’s Stadium.

The Super Bowl Information Page has important information including links to access Alerts, Traffic, Media, FAQs, Levi’s Stadium and Host Committee. The page also features a video from Mayor Matthewswelcoming the Broncos, Panthers and fans to the game.


The Santa Clara website is also being leveraged to provide eNotifications from the Santa Clara Police Department and real-time alerts from Nixle. In order to keep citizens and fans safe and informed, subscribers can get safety, weather, traffic and emergency alerts from the Joint Information Center.

Other homepage banners and event pages were created to promote some of the Super Community events such as the Pro Football Hall of Fame exhibit at Triton Museum, the STEM Innovation Bowl,  the Super Community Concert and Fireworks and the Countdown to Kickoff



Are you ready for a “spectacular” and super day?

The Super Bowl is scheduled for Sunday, February 7th at 3:30 Pacific Time with the Denver Broncos playing the Carolina Panthers, and you can watch the game on CBS. To get in the Super Bowl mood, take a moment to explore Santa Clara’s website and see what a Super Community does to get ready for the big game.  



At Vision, we specialize in helping agencies research and implement user-focused improvements, and are always happy to discuss your particular needs. Request a free consultation now.


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