Vision Blog

Thought Leadership, Best Practices, Insights and Examples


Have You Winterized Your Website?

by Jessica Terashima
Post Date:11/11/2015


Whether you’re clearing out the rain gutters in Southern California, or shining up the snow plow in Minnesota, November is the time to get ready for winter. In additional to the obvious weather preparations, have you thought about how your website should adjust for the season?

Safety First In Preparation for a Wet Winter

With record-breaking El Nino-related rainfall predicted in the drought-stricken west coast. Cities like Newport Beach, CA are helping citizens stay safe. Using their rotating home page image, they alert residents to tips on wet-weather preparations. 


Promoting Fall and Winter Information

The City of Janesville, Wisconsin website features a Fall and Winter Information button, which links to details about city programs and services during the cooler months of the year. Information includes Winter Weather Tips from the Water Utility Division, an activity guide, cross country ski information from Parks and Rec, school transportation information from the local school district, and snow emergency information from Public Works.


 Highlighting Seasonal Events

The City of Lancaster, California’s new website uses a homepage button to highlight an upcoming holiday event and another button with storm and flood preparedness information, including El Nino preparation tips and where to get sandbags. 


 Seasonal Imagery Keeps Your Site Current

 It’s clear from the moment you visit the newly-launched website fromAppleton, Wisconsin that the fall season is well underway. Using seasonally-correct imagery lets residents know that the “someone’s home” in their local government office, and that the website is up-to-date. 


Want to know what winter wonder you residents want to know more about? Check out the analytics for your site – what terms they’re searching for, where they’re clicking, what pages are most popular and then you can make sure your site is properly winterized.

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