Vision Blog

Thought Leadership, Best Practices, Insights and Examples


Forget the Chocolates, Give Your Residents a Usable Local Government Website This Year

by Jessica Terashima
Post Date:02/03/2016

Forget_the_Chocolates.pngValentine’s Day may not seem like the most government-centric holiday, but we’d like to take this opportunity to spread the love to some of our favorite municipal websites. These organizations show affection for their residents by providing elegant, easy to use websites that show they understand their unique needs and wants. Does your website say “I love you” or does it say “maybe not?”

Easy Navigation in Sedona, Arizona

The City of Sedona, Arizona website features big, boldly-colored buttons for actions that are most common for residents. It shows they respect their resident’s time and make it easy to get started on what they want to achieve. Doing customer surveys and other user testing helps uncover these key pathways so that you can feature them when building the site. 


Timely Alerts in Yankton, South Dakota

The City of Yankton, South Dakota features a clear and up-front search bar, along with plain-language navigation that makes it easy for residents to get started quickly in accomplishing their goals. In addition, Yankton has a special feature area that allows them to alert residents to timely information like Snow Route Maps. 


Citizen Outreach in Rock Hill, South Carolina

The City of Rock Hill, South Carolina makes a special effort to educate their citizens about services and information available to them. Whether it’s their strategic improvement plan or how to report a pothole, Rock Hill demonstrates that it cares about its residents by reaching out.  


 You don’t have to give chocolate or flowers if you want to bring joy to your residents. Instead, show them that you understand their needs, respect their time and are eager to engage with them. You can bet their hearts will be warmed in return.


At Vision, we specialize in helping agencies research and implement user-focused improvements, and are always happy to discuss your particular needs. Request a free consultation now.


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