Each of our Vision clients engages us for unique reasons and are often in different maturity levels in their digital lifecycle. For this edition of our Digital Experts Corner, we've interviewed Tony Ohrazda, Project Manager for the Tacoma-Pierce County Health Department (TPCHD).
Their story is interesting for a number of reasons. First, the agency is charged with delivering health services to both the city and county. Second, they have recently signed the contract for their website-redo, so they are deep in the planning stages for their implementation. Third, with federal healthcare programs in flux, health department services delivery has become increasingly crucial for local governments.
What drove the agency to redesign your website?
Overall, I thought it delivered a poor user experience because the aesthetics were dated. The CMS was about 12 years old and lacked modern functionality like the ability to conduct polls, e-commerce, update news or blog. Our clients had difficulty finding information and much of the information wasn't current. Moreover, it lacked any thought when it came to standards like WCAG and Section 508.
Did you lead the project from the beginning?
No, there was already a team and executive sponsors in place when I joined. I think they reached the point where they knew that they needed someone to reign them in (laughs). They had already conducted an request for information (RFI) and had written an initial request for proposal (RFP). I helped revise the RFP and then ran the process including scoring the responses and interviews. Because I ran the process, I recused myself from voting.
Why did the team award the project to Vision?
The project was award to Vision for several reasons:
- The proposal looked good and was well written. It looked as though someone put effort and energy into putting it together.
- The UX approach was cool, with heat mapping and comprehensive usability testing. Compared to the other vendors, Vision had a clear view of what the UX process meant and was able to prove that to the team. So often when you make a tech/service buy the vendors just claim they can do everything, and they just can't. Vision was able to demonstrate to us that they had a clear, proven UX approach—down to the level of giving us screenshots.
- In total, Vision had a good mix, offering us lots of experience and the flexibility to be innovative.
What is the role of the website for Tacoma-Pierce County Health Department?
The depth and breadth of the content and services TPCHD offers to a highly diverse population are immense. Because of this, we need to be nimble. Accordingly, because TPCHD is so flexible is that we are often tapped to deliver new services like the Food Worker Certification Program. Overall, TPCHD is primary or a supporting agency for various health functions. For example, we are a regulatory agency for areas like food inspection and environmental health. We also offer vital record services to residents such as birth and death records. Finally, TPCHD provides information on disease and immunization, like flu shots.
Who are your clients?
It's probably easier to list who isn't a client, but seriously, any resident of the Tacoma-Pierce community. Industries and educational institutions that operate within the community that we regulate. And our partner agencies at the federal, state and local level.
While I know you are just starting, can you share with us how to plan to start your redesign?
Analytics will guide us to what pages clients are hitting now. Our most popular pages are the Food Worker Certification Program, Septic Systems and Mumps and Flu info. I think our main navigation will need to remain static, but we'll use the flexibility of the optional buttons to serve our changing needs as we move forward. I think all the programs managers will want their programs 'on' those buttons. It'll be interesting to figure out what goes where. The next big step is rewriting all of our content to get our readability score down. There's a lot to do, and we hope to go live before the end of the year.
What will success look like? Is it too early to ask?
A few things:
- Getting our readability score down
- Integrating accessibility as a discipline
- Cutting down the number of phone calls we take
- Having clients start using their smartphones to engage our responsive website
Frankly, we are hoping that the website can serve as a "front counter" for all the services we deliver.
Thanks Tony! We look forward to checking back after your new site is deployed.