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Thought Leadership, Best Practices, Insights and Examples


Nina Vuong

Recent Posts

3 Things You Can Do to Improve Accessibility

by Nina Vuong

There’s a common misconception that compliance with WCAG standards is possible by simply implementing “accessible technology”. While the right tools are a great first step, these standards are largely related to the content of a website. In order to maintain compliance, web editors will need to be familiar with WCAG standards and continually monitor and refine their website content.

To help, we’ve outlined three areas where you can make adjustments to ensure your residents can find and understand your website content.

Survey Reveals Cities and Counties Think Differently About Technology

by Nina Vuong

Counties and municipalities work closely on many fronts, but our recent survey – What’s Next in Digital Communications for Local Governments – reveals several key differences in the way they each approach digital transformation, their missions, and how they interact with their residents.

3 Reasons Why You Should Take a Research-driven Approach to Your Website Redesign

by Nina Vuong

Planning a redesign of a local government website can be a challenge. Not only is the project typically managed by a committee, but keeping a wide range of stakeholders - who have a vested interest in various pieces of the website - engaged and aligned can make it difficult. In this environment, it can be tempting to share a survey with all staff and stakeholders in order to make decisions about the content and design of the site. However, rethinking the approach and focusing on research may actually be the key to success.

How UX Allowed One Large County to Keep Pace

by Nina Vuong

People visit local government websites with specific goals and transactions in mind. If your website is difficult to navigate, frustrations and distrust in your agency can arise. A user experience (UX) driven approach to website development can uncover greater insight to why people are visiting your website and what they seek.

Local Government Blogging Examples

by Nina Vuong

Getting started with and maintaining a local government blog can be an impactful digital communication strategy. To give you some ideas, here are some great examples of municipalities who are leveraging blogs to engage their communities.

Think You Don't Need a Local Gov Blog? Think Again

by Nina Vuong

For many corporations, a blog is a critical component of their digital strategies for turning complete strangers into website visitors, and eventually, delighted customers. In Hubspot’s State of Inbound Marketing report for 2016, 60% of the respondents mentioned that blog content creation was their company’s top priority and this was the second highest ranked response.

Plain Language in Practice

by Nina Vuong

According to PlainLanguage.Gov,

Plain language (also called Plain English) is communication your audience can understand the first time they read or hear it. Written material is in plain language if your audience can:

  • Find what they need;
  • Understand what they find; and
  • Use what they find to meet their needs.

What's Next in Digital Communications for Local Government

by Nina Vuong

For the third year in a row, Vision commissioned a survey to gauge the current state of digital communications in local government and project future trends. The survey — What’s Next in Digital Communications for Local Government — went out to over 3,600 local government agencies and provides a glimpse into the trends and challenges facing government staff seeking to keep pace with ever changing technology.

How Local Gov Can Get Started with Blogging

by Nina Vuong

Blogging hasn’t been an obvious communication channel for many local government agencies, but it should be considered an untapped opportunity to connect and engage with residents.  Your blog acts as a complementary channel to your social media outlets and website pages, allowing your residents to access relevant information in one central place.

Blogging: A Vital Piece of the Engagement Puzzle

by Nina Vuong

In our recent What’s Next in Digital Communications for Local Government survey, 100% of respondents said engagement would have a significant impact on local government operations by 2020, yet only 5% considered themselves to be “outstanding” at engaging their residents.  If you find yourself among those looking to improve their ability to engage the public, you may want to consider blogging.

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