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What does Vision have to say?

Thought Leadership, Best Practices, Insights and Examples

  

Nina Vuong

Recent Posts

Think You Don't Need a Local Gov Blog? Think Again

by Nina Vuong
02/09/2017

For many corporations, a blog is a critical component of their digital strategies for turning complete strangers into website visitors, and eventually, delighted customers. In Hubspot’s State of Inbound Marketing report for 2016, 60% of the respondents mentioned that blog content creation was their company’s top priority and this was the second highest ranked response.

Plain Language in Practice

by Nina Vuong
02/01/2017

According to PlainLanguage.Gov,

Plain language (also called Plain English) is communication your audience can understand the first time they read or hear it. Written material is in plain language if your audience can:

  • Find what they need;
  • Understand what they find; and
  • Use what they find to meet their needs.

What's Next in Digital Communications for Local Government

by Nina Vuong
01/31/2017

For the third year in a row, Vision commissioned a survey to gauge the current state of digital communications in local government and project future trends. The survey — What’s Next in Digital Communications for Local Government — went out to over 3,600 local government agencies and provides a glimpse into the trends and challenges facing government staff seeking to keep pace with ever changing technology.

How Local Gov Can Get Started with Blogging

by Nina Vuong
01/30/2017

Blogging hasn’t been an obvious communication channel for many local government agencies, but it should be considered an untapped opportunity to connect and engage with residents.  Your blog acts as a complementary channel to your social media outlets and website pages, allowing your residents to access relevant information in one central place.

Blogging: A Vital Piece of the Engagement Puzzle

by Nina Vuong
01/19/2017

In our recent What’s Next in Digital Communications for Local Government survey, 100% of respondents said engagement would have a significant impact on local government operations by 2020, yet only 5% considered themselves to be “outstanding” at engaging their residents.  If you find yourself among those looking to improve their ability to engage the public, you may want to consider blogging.

Measuring Online Citizen Engagement

by Nina Vuong
01/04/2017

If you work in local government, odds are you have been directed to “improve engagement” at some point by a well-meaning elected official or administrator. It’s not surprising: in our recent What’s Next in Digital Communications survey, 100% of respondents said engagement would have a significant impact on local government operations by 2020, yet only 5% considered to be “outstanding” at engaging their residents.

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