Often times, the most overlooked and undervalued part of your website's usability is arguably its most important: content. Even a visually stunning website will not be effective if the information within it is difficult to find and understand.
Content strategy is“thinking strategically about your content across all departments and groups, connecting all of the ways you touch people.”
Migrating all of your content from an old website to a new website is not content strategy – in fact, it's the opposite of a good content strategy.
Good content strategy for local government websites doesn't just happen, it's the result of careful planning and integrated effort of your entire web and content team. At Vision, we've created a number of resources to help you excel with content strategy on your local government website.
Content Strategy Checklist
Are you communicating effectively on your website? Does your website content engage your community? Before you press “Save & Publish,” we created a checklist that all of your content editors can use with tips to ensure your copy is clear, concise and connects with your residents. This is a great resource that should be laminated and on the desk of anyone who is writing content for your website.
Webinar: Content Strategy Playbook
We hosted a round table discussion with three local government professionals who shared tips and best practices for rolling out a content strategy.
The panelists shared their experiences in transforming and significantly streamlining content, including:
- Breaking down silos across departments
- Getting website contributors to agree on core standards
- Paring down content to what matters most
- Measuring results
Content Strategy eBook
Your website’s content can directly impact the effectiveness of your organization by opening communication channels, answering common questions and establishing a trusted source of information. Do you have the right strategy in place to achieve these goals?
Learn how to increase your website's impact:
- Copy and processes designed to improve citizen experience
- Interest-based organization rather than department-based organization
- Built-in efficiencies that benefit your audience and your agency