Join Vision and 1,000+ of your Peers at the 2018 Granicus National Summit

Thought Leadership, Best Practices, Insights and Examples


Join Vision and 1,000+ of your Peers at the 2018 Granicus National Summit

by Rachel Lurie
Post Date:03/21/2018

Vision and Granicus recently joined forces to empower government agencies to deliver a more seamless digital experience for their citizens. With this in mind, we’re eager to invite you to attend the Granicus National Summit, a FREE full-day event taking place Tuesday, April 3 in Washington, D.C.

Don’t let the location fool you, this event is largely geared towards state and local agencies and will focus on a variety of topics close to your heart and guaranteed to inspire you to create better lives for the people and communities you serve.

The event includes three panel discussions and a dozen best practice breakout sessions – you may even recognize a few familiar Vision faces among the speakers. There will also be ample time for networking, including a catered lunch and reception, where you can share experiences and best practices with your peers (more than 1,000 are expected to attend – don’t miss out!).  

See below for a preview of many of the sessions and speakers you’ll hear from at the largest gathering of digital government professionals.

Granicus - speakers.png

Morning Panel Discussions:

Re-Thinking Citizen-Centered Communications: Speakers from Leon County, Florida, the Department of Veterans Affairs and Hurst, Texas (a joint Vision and Granicus customer) will discuss their communication strategies to inform, inspire and drive their audience to action.

Maximizing the Benefits of the Public Sector Channel Shift: Hear from communications experts from the Arizona Department of Transportation and Maryland Department of Natural Resources on how their organizations are delivering digital services and how they’ve realized benefits like reduced wait times, improved service delivery and increased ROI.

Transformed Access to Services: Innovation in Community Engagement: Speakers from San Jose, California, Department of Labor and Philadelphia Water Department will talk about how new tools increased citizen access to and engagement with services.

Afternoon Breakout Sessions:

The afternoon is packed full of sessions, here are a few we recommend for local government communications leaders:

1:00 – 2:00 p.m. (pick one)

Communications: Doing More with Less
With the right marketing automation and strategies, communicators can focus their energies on important projects and let day-to-day tasks take care of themselves. In this session, we’ll share how our colleagues in the UK have adapted and dealt with extended budget constraints, but have managed to stay afloat and even generate additional revenue.

Develop an Effective Communications Strategy
Learn how to build and activate an effective communication strategy from digital engagement and Communications Cloud experts. Identify the tactical tools needed to succeed and drive your desired outcomes.

The Power of Automation in Government
Automation saves money, conserves paper, streamlines processes, engages more residents…the list goes on. Whether your organization has one or multiple reasons in mind, learn how investing in technology can empower your organization to achieve its goals.

Super Charge Engagement with Citizen Stories
Learn how to create strategic communication maps for key citizens you need to connect with effectively. In this hands-on workshop, you’ll develop citizen stories and identify messages and channels that enable their full journey with your program or organization.

2:15 – 3:15 p.m. (pick one)

Unleash the Potential of Text Message Communications
Ninety percent of Americans own cell phones and most text messages are read within three minutes. Expand your communications tactics to reach people with the technology that is in their pockets and open the door to engaging otherwise hard to reach demographics.

Strategic Trends in Government Websites
Citizens have expectations for how they want to interact with a modern website – is your organization meeting these demands? Join Vision’s very own Martin Lind, VP of Services & Business Development, to learn how to provide beautiful, responsive, user-friendly and accessible websites that are go-to locations for information and facilitate citizen engagement.
If You Build it, Will They Come?
Government programs and services all have one common goal – citizen participation. But all too frequently, programs are developed without an effective communication strategy to enable success. In this session, you’ll see how by shifting from traditional to digital communications channels, government organizations can track their efforts, become more strategic, save costs and realize greater ROI.

Step Up Your Communications Game
Ready to take a one-size-fits-all communications strategy to the next level? Learn how to better understand your Communications Cloud subscribers’ preferences and activity to optimize message delivery.

3:30 – 4:30 p.m. (pick one)

Review, Adapt, Improve
Don’t assume – use concrete data to understand how constituents are engaging with your campaigns and messages. In this session, you’ll learn how to better utilize Communications Cloud reports to understand what works and what doesn’t, evaluate account health, and create campaigns that resonate with users and drive results. We’ll also share exciting new reporting features that are coming this year.

Improving Accessibility, Reducing Risk
Government technology is only effective if it reaches all of the population. In this session, you’ll learn about changing ADA compliance standards and what tools you need to adhere to them, especially as many states are coming under increased scrutiny.

Effective Crisis Communications Management
In the middle of an emergency — like a hurricane or a child reported missing — it can be a daunting task to get important, often life-saving information to the public. Learn how to implement strategies that work on and offline to communicate effectively before, during and after a crisis.
Step Up Your Communications Game (repeat session)
Ready to take a one-size-fits-all communications strategy to the next level? Learn how to better understand your Communications Cloud subscribers’ preferences and activity to optimize message delivery.

Don’t miss out on the premiere government event of the year! Register for the Granicus National Summit today.

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