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What does Vision have to say?

Thought Leadership, Best Practices, Insights and Examples

  

Digital Expert's Corner: The Website is Never Done

by Kimberly Samuelson
05/22/2017

If you are wondering when you can stop updating your municipal website, the answer is "never." John Bernstrom, the Communication Specialist for the City of Grand Forks, joins us for this edition of Digital Expert's Corner to discuss this and the rest of his website redesign journey.

Why "Click Here" Links Are Bad

by Nina Vuong
05/17/2017

When it comes to links, using the right words or phrases matters. Have you ever come across a link that simply tells you to “click here”? It can be confusing about what link is or where it will lead you. While this may seem like a good phrase to use to make it obvious for users to click a link or button, using “click here” is actually bad for usability, accessibility and search engine optimization (SEO). Specifically, here are 3 reasons why links that just say “click here” are bad.

Digital Expert's Corner: Eating the Elephant

by Kimberly Samuelson
05/15/2017

Our latest Digital Expert is City of San Angelo’s Public Information Officer, Anthony Wilson. In our Interview, Anthony shares his wisdom regarding how to design a website that provides “information that is of interest, importance and impact to San Angelo’s citizens” with a small team AND launch early!

Digital Expert's Corner: County Health Department Redesign Website

by Kimberly Samuelson
05/11/2017

Each of our Vision clients engages us for unique reasons and are often in different maturity levels in their digital lifecycle. For this edition of our Digital Experts Corner, we've interviewed Tony Ohrazda, Project Manager for the Tacoma-Pierce County Health Department (TPCHD).

Digital Expert's Corner: Vision Graphic Designer

by Nina Vuong
05/08/2017

At Vision, we’re proud to be a part of a thriving community of internal and external government CMS experts. Our "Digital Expert's Corner" series shares their proficiencies and how they apply them to their roles. This week, we got a chance to chat with one of Vision’s graphic designers.

Digital Expert's Corner: City of Shakopee, MN

by Kimberly Samuelson
05/04/2017

At Vision, we’re continuously impressed by the way that our clients apply their skills to maintain and improve exceptional websites. The City of Shakopee’s site recently underwent an information architecture overhaul to become more resident-focused. We connected with their Communications Coordinator, who led this effort, to share her strategy, tips and tricks with the Vision community.

Digital Expert's Corner: Vision Product Manager

by Kimberly Samuelson
05/02/2017

At Vision, we’re proud to be a part of a thriving community of internal and external government CMS experts. We thought it would be interesting to develop an “Digital Expert’s Corner” series by interviewing these skilled professionals, discuss their proficiencies and how they apply them to their roles. First up, is Vision Product Manager, Jake Sager.

3 Things You Can Do to Improve Accessibility

by Nina Vuong
04/25/2017

There’s a common misconception that compliance with WCAG standards is possible by simply implementing “accessible technology”. While the right tools are a great first step, these standards are largely related to the content of a website. In order to maintain compliance, web editors will need to be familiar with WCAG standards and continually monitor and refine their website content.

To help, we’ve outlined three areas where you can make adjustments to ensure your residents can find and understand your website content.

Survey Reveals Cities and Counties Think Differently About Technology

by Nina Vuong
04/24/2017

Counties and municipalities work closely on many fronts, but our recent survey – What’s Next in Digital Communications for Local Governments – reveals several key differences in the way they each approach digital transformation, their missions, and how they interact with their residents.

Busting Website Myths: Installment #9: User Testing Should Only Be Done at the End of a Website Project

by Uriz Goldman
04/17/2017

You’re frustrated with your website and decide to start a redesign. You want to make sure your new website meets the needs of your users, so you decide to incorporate user testing and site analysis into the process. In this scenario, what do you envision testing with them? When do you envision involving them? If you’re like most people, you may think, “I know my current site is broken, so there’s no use doing any testing there. I’ll bring in users once I have an idea for the new site.”

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