“Improving engagement” is a goal we’ve often heard from local government staff, yet many struggle to know how to go about making it happen. This issue was top of mind as we met with staff from coast to coast over the last year in preparation for the launch of our community engagement tool, visionPulse.
Website trends come and go, but some old-school best practices endure well past their expiration dates, and age just about as well as your middle school mullet.
When the weather turns cold, people start thinking about the holidays, and also about how the season will impact their daily lives. Local government offices start getting questions like “Will my trash service be changed because of Thanksgiving?” and “What can I do with all the leaves collecting in my yard?”
Municipalities across North America share a common goal to increase community engagement, but their understanding of what that means and how to achieve it are less clear. Let’s define engagement as involving citizens in decision-making processes to build policies that benefit the community.
The polls are closed, the votes tallied and the speeches done. The 2016 General Election was a dramatic experience for many, and for local government leaders it was no exception. With all eyes on the polls, many municipalities used a variety of digital channels to support their citizens’ efforts, ensuring residents had everything they needed before, during and after the voting process.
Website trends come and go, but some old-school best practices endure well past their expiration dates, and age just about as well as your middle school mullet. At Vision we encounter tons of incorrect, out-of-date and flat-out wrong-headed “best practices” as we consult with customers across North America. It’s time to put these website myths, and the bad user experiences they foster, to bed.
You may know it’s time to overhaul your website, but how do you lay the foundation for improvements – even before a redesign project is approved? At Vision we work with agencies every day that are striving to build the best website experience possible to their residents. After so many opportunities to partner with agencies in this position we’ve gotten a good idea of how to lay the ground work for a successful project.
Last week, the Internet was jolted with an unprecedented cybersecurity attack that affected many of the leading brands on the Internet. It is ironic that October is National Cybersecurity Awareness Month, and one of the largest attacks occurred in a time of heightened awareness.
Traditionally, local government has thought about civic engagement in terms of how many people participated in official meetings, signed petitions or called their representatives. Engagement was, and often still is, used as a buzzword that doesn’t mean much. “We aim to improve engagement,” leaders may say, but this statement is rarely accompanied by a clear definition, reasons why or measurements of success.