People visit city websites to perform tasks. What’s the best way to serve citizens visiting your website? Understand what they’re looking for, and make it easy for them to complete their tasks.
The National Association of Counties (NACo) Annual Conference will be held in Long Beach, California this weekend. Please stop by and visit with the Vision team in Booth #638 to discuss how to create a strong online presence for your county.
The augmented reality (AR) app that’s riveted the nation has also created new opportunities and headaches for communities across the nation. Pokémon Go has gotten folks off the couch and into the nation’s parks, shopping districts and monuments – not to mention parking lots, alleys and backyards.
The Fourth of July is a busy holiday in cities and counties throughout the United States, and many localities are using their websites to announce local firework shows or other holiday events, provide safety tips and remind residents that the government offices are closed on Monday.
It’s not so hard to get social media engagement when you have a great story to tell – a new restaurant opening, an exciting new event – but what about when your update is a little less interesting to citizens? How do you get residents to tune into your reminder about the upcoming census or water conservation rules? We asked our panelists during our recent Social Media Webinar (view a recording here), and they had some great examples of how to liven up government news announcements using video.
Vision recently hosted a webinar on how to use social media to improve civic engagement featuring Jen Snyder from Queen Creek, Arizona, Brett White from West Hollywood, California and Anthony Wilson from San Angelo, Texas. Each of these professionals manage the social media accounts for their city and shared their insights for building and improving civic engagement.
An effective local government website serves, represents and delights its visitors. Counties face a unique challenge delivering on these goals because they tend to be large, decentralized and less-visible to their residents than their local city or town. So how do counties establish themselves online and provide real value to their residents? They start by understanding their citizens.
User Experience, Content Strategy and Analytics were the themes for Vision's first Innovation Academy of 2016 hosted by the City of Mesa and held at the Ikeda Theater in the Mesa Arts Center on May 19th. Vision’s Innovation in Online Government Academies are regional conferences that connect local government agencies with their peers to learn industry best practices, trends and strategies to help them maintain a website that serves, informs and engages residents.
Content strategy is“thinking strategically about your content across all departments and groups, connecting all of the ways you touch people.” Good content strategy for local government websites doesn't just happen, it is the result of careful planning and integrated effort of your entire web and content team.
Vision is constantly updating our CMS system based on feedbacks and suggestions from our customers. We have heard that doing a better job with social media is at the top of our customers' minds, and we just released visionSocial to simplify social media management for our local government customers.