People visit local government websites with specific goals and transactions in mind. If your website is difficult to navigate, frustrations and distrust in your agency can arise. A user experience (UX) driven approach to website development can uncover greater insight to why people are visiting your website and what they seek.
Website trends come and go, but some old-school best practices linger well past their expiration. This week, our certified user experience (UX) expert, Uriz Goldman, tackles a new myth – the homepage is the most important page on your website.
Since they were first published in the 1990’s, blogs have evolved from online journals to information hubs. They’re an essential building block for social engagement and one of the best ways to engage with your community. Blogs let you share your own stories, gather feedback before implementing a new policy and promote local community events. Almost every part of your organization can leverage the power of blogging, including elected officials, library, and public works.
Website trends come and go, but some old-school best practices endure well past their expiration and age just as well as cheap wine.
Our Busting Website Myths series helps agencies find a better path to website usability and relegate outmoded myths to the rubbish of heap of history. Our certified user experience (UX) expert, Uriz Goldman, takes on a new myth this week – people read on the web.
Getting started with and maintaining a local government blog can be an impactful digital communication strategy. To give you some ideas, here are some great examples of municipalities who are leveraging blogs to engage their communities.
For many corporations, a blog is a critical component of their digital strategies for turning complete strangers into website visitors, and eventually, delighted customers. In Hubspot’s State of Inbound Marketing report for 2016, 60% of the respondents mentioned that blog content creation was their company’s top priority and this was the second highest ranked response.
Valentine’s Day is a great day (but shouldn’t be the only day) for local governments to show love to their communities. Say “I love you” with a usable website that makes it easy for residents to find the information they seek. It’s as easy as LOVE!
Website trends come and go, but some old-school best practices endure well past their expiration dates, and age just about as well as your middle school mullet.
Our Busting Website Myths series helps agencies find a better path to website usability, and relegate outmoded myths to the rubbish heap of history. Our Certified User Experience expert, Uriz Goldman, takes on a new UX myth this week – Empty Space is Waste.
According to PlainLanguage.Gov,
Plain language (also called Plain English) is communication your audience can understand the first time they read or hear it. Written material is in plain language if your audience can:
- Find what they need;
- Understand what they find; and
- Use what they find to meet their needs.
For the third year in a row, Vision commissioned a survey to gauge the current state of digital communications in local government and project future trends. The survey — What’s Next in Digital Communications for Local Government — went out to over 3,600 local government agencies and provides a glimpse into the trends and challenges facing government staff seeking to keep pace with ever changing technology.